Exploring the ‘Charlie Sheen Effect:’ Study finds uptick of web searches related to HIV prevention
The day of Sheen’s disclosure coincided with a 265 percent increase in news reports mentioning HIV (97 percent of which also mentioned Sheen) archived on the Bloomberg Terminal, even though HIV-related news reports have been in historic decline. An additional 6,500 stories were reported on Google News alone. This placed Sheen’s disclosure among the top 1 percent of historic HIV-related media events.